Leveraging media exposure is certainly a huge factor in attaining success, allowing a business to reach a bigger audience, gain credibility, and build a strong brand. But getting the support of even one media outlet can be a bit challenging. William Morales sits down with the Founder of Appleseed Communications, Ashley Crouch, to share her secrets on forging media connections and starting an effective marketing platform, even using the simplest strategies. Ashley talks about writing the most engaging headlines, tapping the audience’s emotions to find a selling point, and how media attention can transcend the social media scene.